Throughout the past 2020, "transformation" and "layout" are indeed the two key words of the entire door and window industry. For the door hinge manufacturer industry in 2015, it will be the first year of the industry's ups and downs. The trend of change has been irreversible. Door and window companies still need to seize the opportunity to develop better with the word "change" first.
The road to large home furnishing may be desirable in 2020. It seems that companies with dreams in the building materials and home furnishing industry have begun to take turns to show their "Chinese dream of large home furnishings", and the strategy of large home furnishings has begun! As the current building materials and home furnishing industries have entered the market concentration To put it bluntly, the market share between brands is "gradually widening the gap between rich and poor." Big brands are getting bigger and bigger, until the market share of transcendence is stable, and small brands are getting smaller and smaller until they are eliminated. In this environment where competition is increasing and the elimination crisis is approaching, far-sighted brands have begun to explore the pace of moving from a single category to multi-category and full-category-based on their core business units, using resource advantages, technological advantages, and talents Advantages, develop related business products to enhance consumer contact, expand sales performance, and increase brand market share.
Branding needs to find highlights
After entering 2020, post-80s and post-90s groups with new consumption concepts and consumer values have gradually become the mainstream of the market. Their life concepts, personalized ideas, and unique consumer styles are driving the  window industry , It is the revolution of the entire home furnishing industry. The change of consumer groups will inevitably lead to the reform of brand remodeling. How to deal with the new generation of consumer groups, study what new consumer groups say they like to hear, and make the communication content they like to participate in has become an unavoidable topic for building materials and home furnishings.
Marketing model needs to "take" the right way
The biggest impact the Internet has brought to the door and window industry is the decentralization of customers, which will be the biggest change in the retail model in 2021. Consumers will not gather to experience products in a single place, but are scattered in various fragmented terminals, so this brings great challenges to the regional marketing of the window industry. Offline exhibitions, community storefronts, WeChat scan code activities in the community, community owners’ forums, community owners QQ groups have all become soliciting positions for brands, as well as home fairs, exhibitions, designers, large gatherings, etc. Form has become the forefront of contacting customers.
It can be seen that the window hardware China industry, as a sunrise industry, is experiencing rapid development. It is very important for companies to "set up an array" in 2021, break through the existing traditional models, change traditional thinking and concepts, and start completely "new".